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BUS 300 - International Business

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Katherine "Kitty" Luce

News and Features

Annual Reports

Do an Advanced Google search to find company annual reports. These reports are written for shareholders and contain details about strategy, significant events, as well as financials. They are different from the 10K annual reports public companies file with the SEC. They emphasize positive news.

For example, after your keywords, add to search just the Ford website


Google Web Search

Look up a company

You can use the Advanced Search features in Mergent to create a list of companies within a particular industry. Use the NAICS lookup to find companies within the maritime industry.

“The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.” (

Hint: try NAICS category 48: “Transportation and Warehousing”
Subcategory: 483: “Water Transportation”
Subcategory: 4872 “Scenic and Sightseeing Transportation, Water”

Company Summaries

Tip: Try using the special report categories in the Browse box.

California State University Maritime Academy

Cal Maritime Library
200 Maritime Academy Drive
Vallejo, CA 94590 

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