Country Finances and Markets - BUS 301 - International Marketing

About the Country Finances and Markets page

This page of the BUS 301 research guide provides resources useful for gathering the information you need to create an effective international marketing plan. After reviewing the guide, you should be able to locate and access targeted information on any country.

Country Trade Overviews

CountryWatch
Comprehensive and regularly updated reports on every country.

Country Commercial Guides
Free market research reports, from the U.S. Dept. of Commerce

Mergent Market Atlas

Detailed information on company financials, ratios, business segments, descriptions, sustainability, officers and directors. Provides quick access to a multitude of company, industry, index, ESG and economic data views and reports.

Business Enabling Environment (World Bank)
Following the discontinuation of the Doing Business reports, the World Bank is providing links to relevant information and data while re-evaluating its approach.
globalEDGE
International business and trade information on over 200 countries, the 50 U.S. states, as well as nearly two dozen industry sectors, and many of the world’s trade blocs. Created by the International Business Center and the Eli Broad College of Business at Michigan State University.

Global Road Warrior
A country-by-country resource for learning about culture, customs, history, and language worldwide. Global Road Warrior consists of 175 Country Guides of 119 topics each.
CIA World Factbook
“The World Factbook provides basic intelligence on the history, people, government, economy, energy, geography, environment, communications, transportation, military, terrorism, and transnational issues for 265 world entities.”

Export Portals

Export.gov
U.S. government resources for exporters, including forms, financing, logistics, and licensing, located in the "Solutions" section.
Federation of International Trade Associations

Useful Tools

Country Data

World Bank Countries
Economic overviews and feature stories
World Bank Data
International indicators such as infrastructure and trade
OECD (Organisation for Economic Co-operation and Development) Data
Find, compare and share the latest OECD data: charts, maps, tables and related publications …
IMF World Economic Outlook
Economic forecasts from the International Monetary Fund
UN Data
The numerous databases, tables and glossaries containing over 60 million data points cover a wide range of themes including Agriculture, Crime, Education, Employment, Energy, Environment, Health, HIV/AIDS, Human Development, Industry, Information and Communication Technology, National Accounts, Population, Refugees, Tourism, Trade, as well as the Millennium Development Goals indicators.
Our World in Data
Includes data in CSV format sourced from research on a variety of key topics. A collaborative effort between researchers at the University of Oxford, and the non-profit Global Change Data Lab, with the tagline "research and data to make progress against the world’s largest problems."