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The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning.
100 major marketing strategies for some of the top global and emerging brands. Each essay provides a situation analysis, information on the target market, marketing strategy & tactics, and the outcome.
an initiative of the Pew Research Center, a nonprofit, nonpartisan "fact tank" that provides information on the issues, attitudes and trends shaping America. The Project studies the social impact of the internet.
Search for articles from scholarly and trade publications. For example, you can enter consumer behavior in the top search box and set the drop-down menu to SU Subject Terms. Enter other keywords of interest in the remaining box(es), e.g. banking or finance. You can narrow your search results using the terms in the lefthand menu.
PsychInfo contains articles from scholarly journals in psychology, including consumer psychology and buying behavior. Search for terms like consumer behavior or consumer attitudes, and add additional important words for your topic..