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BUS 200 - Introduction To Marketing

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Find and use NAICS codes for specific industries related to your project to get articles about those industries; you can also limit searches for companies to those with specific NAICS codes.

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You can use the Advanced Search features in Mergent to create a list of companies within a particular industry. Use the NAICS lookup to find companies within an industry.

“The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.” (http://www.census.gov/eos/www/naics

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