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The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning.
100 major marketing strategies for some of the top global and emerging brands. Each essay provides a situation analysis, information on the target market, marketing strategy & tactics, and the outcome.
The Pew Research Center is a nonprofit, nonpartisan and nonadvocacy organization that conducts public opinion polling, demographic research, and other data-driven social science research. Topics covered include: U.S. politics and policy; journalism and media; internet, science and technology; religion and public life; Hispanic trends; global attitudes and trends; and U.S. social and demographic trends.
Search for articles from scholarly and trade publications. For example, you can enter consumer behavior in the top search box and set the drop-down menu to SU Subject Terms. Enter other keywords of interest in the remaining box(es), e.g. banking or finance. You can narrow your search results using the terms in the lefthand menu.
PsychInfo contains articles from scholarly journals in psychology, including consumer psychology and buying behavior. Search for terms like consumer behavior or consumer attitudes, and add additional important words for your topic..
Explore consumers by different characteristics (age, region, gender, brands, attitudes, personalities, entertainment) with no account, or register for a free one. Country coverage is limited as of 2021, and some information is only available to paid subscribers.