Your Librarian
Writing a Marketing Plan
Marketing Plans for Services by Call Number: e-bookISBN: 1119951860Publication Date: 2011The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning.
Encyclopedia of Major Marketing Strategies by Call Number: e-bookISBN: 9781414499215Publication Date: 2013100 major marketing strategies for some of the top global and emerging brands. Each essay provides a situation analysis, information on the target market, marketing strategy & tactics, and the outcome.
Marketing plans: how to prepare them, how to use them by Call Number: e-bookISBN: 0470670169Publication Date: 2011A guide to the marketing planning process, from customers, markets, products, and communication.
Event Marketing
These books are available through the library in print or online and may help you form a plan!
Integrated Marketing Communication by ISBN: 9781498540025Publication Date: 2016-09-22Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. See Chapter 3, IMC and Event Planning.
Event Marketing by ISBN: 9780470891070Publication Date: 2012-03-13Practical guidance for launching highly visible event marketing campaigns The new and fully up-to-date Second Edition of Event Marketing offers a complete set of tools, strategies, and best practices for designing every phase of a successful, integrated marketing campaign for any event--from small conferences and expositions to giant fairs and festivals.
Find Demographics
- U.S. Census Bureau DataThe main portal page to explore the data collected by the U.S. Census.
- Pew Research CenterThe Pew Research Center is a nonprofit, nonpartisan and nonadvocacy organization that conducts public opinion polling, demographic research, and other data-driven social science research. Topics covered include: U.S. politics and policy; journalism and media; internet, science and technology; religion and public life; Hispanic trends; global attitudes and trends; and U.S. social and demographic trends.
Know Your Consumers
- Statista This link opens in a new windowStatista provides dossiers and other information on consumer behavior, as well as reports on industry topics and statistics in PPT, XLS and PNG formats.
- Business Source Premier This link opens in a new windowSearch for articles from scholarly and trade publications. For example, you can enter consumer behavior in the top search box and set the drop-down menu to SU Subject Terms. Enter other keywords of interest in the remaining box(es), e.g. banking or finance. You can narrow your search results using the terms in the lefthand menu.
- Audience ExplorerExplore consumers by different characteristics (age, region, gender, brands, attitudes, personalities, entertainment) with no account, or register for a free one. Country coverage is limited as of 2021, and some information is only available to paid subscribers. Provided by YouGov, a British research data and analytics company.
Best Customers: Demographics of Consumer Demand by Call Number: e-bookISBN: 9781937737412Publication Date: 2018Best Customers is a unique look at who the best and biggest customers are for hundreds of individual products and services.
- E-Books About Consumer SpendingBrowse this list of e-books from New Strategist Press that include details of how much consumers are spending and characteristics of top consumer groups.
- Bureau of Labor Statistics Consumer Expenditure SurveyProvides data on expenditures, income, and demographic characteristics of consumers in the United States.
- PsycINFO This link opens in a new windowPsychInfo contains articles from scholarly journals in psychology, including consumer psychology and buying behavior. Search for terms like consumer behavior or consumer attitudes, and add additional important words for your topic..